Record March Result for Motor Vehicle Sales
Apr. 11, 2017
Australia’s motor industry has recorded its best-ever March sales result, with the market up 0.9 per cent on the same month last year.
The motor industry’s statistical service VFACTS revealed that 105,410 vehicles were sold in Australia last month, 898 more than in March 2016.
Five states and territories – the ACT, NSW, the Northern Territory, Queensland and Western Australia – all fell in sales but the shortfall was more than compensated by just three buoyant markets in March: South Australia, which grew 4.9 per cent, Tasmania (+2.0%) and most significantly Victoria, which posted a 5.5 per cent boost in sales for the month.
Light commercial vehicles (LCVs) and Sports Utility Vehicles (SUVs) remain the strong growth segments for the industry and together now comprise 60.3 per cent of all vehicle sales.
Of significance, three utilities were in the top five sellers for March: the Toyota Hilux (ranked number 1), Ford Ranger (2) and the Mitsubishi Triton (5).
The SUV segment was dominant for the second month in succession, achieving a 39.4 per cent of the total market and sales up 7.9 per cent on last year’s record March. Passenger cars achieved a 37 per cent share (38,972 sales) in March, while LCVs accounted for a 20.9 per cent share (21,992 sales), up 11.3 per cent on March 2016.
Tony Weber, Chief Executive of Australia’s peak industry body, the Federal Chamber of Automotive Industries, said that the long-running market transition which reached its tipping point in February, when SUV sales overtook passenger cars on a monthly basis for the first time in the industry’s history, appears to be becoming the new “norm”.
“Two months in succession of SUV sales leading the market is further confirmation of a trend we’ve been observing for some time,” Mr Weber said.
“For the first three months of 2017 the SUV segment is now the dominant sector, whereas this time last year passenger cars led the market by around 10,000 sales. Clearly, the shift in market dynamics is accelerating.
“Sales of medium-sized SUVs were particularly strong in March, up 18.3 per cent on the same month last year. That’s a very strong indicator of the vehicle size, versatility and value for money that appeals to a lot of Australian families.”
Private sales of all vehicle types remained steady year to date, with a slight decline of 0.8 per cent. Sales to business showed a moderate decline of 3.2 per cent.
Toyota was the market leader, with an 18.6 per cent share of the March market. It was followed by Mazda with a 9.9 per cent share, Hyundai (8.3%), Mitsubishi (7.2%) and Holden (6.8%).
The top-selling vehicle in Australia during March was the Toyota Hilux, with 4,245 sales. It was followed by the Ford Ranger (3,845), Toyota Corolla (3,574), Mazda3 (3,039) and the Mitsubishi Triton (2,670).
- The March 2017 market of 105,410 new vehicle sales is an increase of 898 vehicle sales or 0.9% on March 2016 (104,512) vehicle sales. March 2017 (26.5) had two more selling days than March 2016 (due to Easter), which resulted in a decrease of 288.1 vehicle sales per day.
- The Passenger Vehicle Market is down 4,680 vehicle sales (-10.7%) over the same month last year; the Sports Utility Market is up by 3,047 vehicle sales (7.9%); the Light Commercial Market is up by 2,238 vehicle sales (11.3%); and the Heavy Commercial Vehicle Market is up by 293 vehicle sales (11.0%) versus March 2016.
- Toyota was market leader in March, followed by Mazda and Hyundai. Toyota led Mazda with a margin of 9,180 vehicle sales and 8.7 market share points.
VFACTS monthly vehicle sales data is available at Midday on the 3rd working day after the end of every month. Select data and media releases on the sales results are available at www.fcai.com.au
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