Bendix Radio Survey Results
Thankyou to everyone who took the time to complete the radio survey. The winner of the remote control boat was Carl Clements.
Just in case you’re interested, we’ve noted a couple of the key results below:
- It would appear that the radio is a popular medium for workshops with 87.3% switching on each morning as they start a new day’s work and 89.6% tune in as they make their way to and from their workshop.
- Over half the respondents in metro areas had heard Bendix advertised on the radio. Music was the most important influence on choice of station for just under half the respondents whilst the broadcast team and news/information were important to around 20% of those surveyed.
| Do you listen to the radio to and from work? | Do you listen to the radio in the workshop? | Have you heard a Bendix ad on the radio? |
 |
 |
 |
| What influences your choice of radio station? | ||
 |
||