Marketing Support - What's New
The marketing team have been busy producing new trade support material to assist resellers and brake fitters to choose the right brake pads for the application and making it easy to select the right pad for each vehicle.
The new Top Vehicle Wallchart covers over 90% of the Australian car parc and is a must for every workshop wall. The Brake Selection Guide is a quick reference for matching driving style and vehicle with the right brake pad formulation.
Bendix product advertising can be seen in various trade magazines every month. Look out for ads and editorial in AAAA magazine, Undercar Review, Automotive Engineer, The Automotive Technician, MTAQ - Queensland Motor Trader, Australian Tyre Dealer and others on a regular basis.
Bendix continues to invest in the brand across Australia's metropolitan airwaves with consistent reminders to brake fitters and drivers that you can "Put your foot down with confidence" when you fit Bendix brakes.
The campaign has been running since 2006 and continues to reinforce Bendix as the most widely recognized brand in brakes. The current phase of the campaign continues through until November, including New Zealand.
Keep your ear tuned to the following stations:
Melbourne - MMM 105.1, Vega 91.5
Sydney - MMM 104.9, WSFM 101.7, Vega 95.3
ACT - 2CC
Coffs Harbour - Star 105.5 FM
Port Macquarie - Star 102.3 FM
Brisbane - MMM 104.5
Gold Coast - Hot Tomato 102.9
Sunshine Coast - Hot 91.1
Adelaide - MMM 104.7, Mix 102.3
Perth - 96FM 96.1
Put on any weight lately? The new Bendix Heavy Duty flier explains why you need Heavy Duty brake pads when you load up a vehicle or tow trailers, boats and horse floats.
