Marketing Support - What's New

The marketing team have been busy producing new trade support material to assist resellers and brake fitters to choose the right brake pads for the application and making it easy to select the right pad for each vehicle.

New Brake Pad Selection Guide and New Top Vehicle Wall Chart

The new Top Vehicle Wallchart covers over 90% of the Australian car parc and is a must for every workshop wall. The Brake Selection Guide is a quick reference for matching driving style and vehicle with the right brake pad formulation.

Browse through the entire Brake Pad & Shoe Data Book on your computer. No internet connection required!
Hot off the press is the latest Bendix Brake Pad & Shoe Data Book, now available in printed and CD format. Brake fitters and resellers will be pleased to see a return to the previous format with vehicle references at the front and all the pad images at the rear. To register your interest in receiving a copy of the printed or CD version of the new catalogue or indeed to get a Top Vehicle wallchart, click here and complete the request form.
Magazine and Radio ads

Bendix product advertising can be seen in various trade magazines every month. Look out for ads and editorial in AAAA magazine, Undercar Review, Western 4WDriver and others on a regular basis.

Bendix continues to invest in the brand across Australia's metropolitan airwaves with consistent reminders to brake fitters and drivers that you can "Put your foot down with confidence" when you fit Bendix brakes.

The campaign has been running since 2006 and continues to reinforce Bendix as the most widely recognized brand in brakes. The current phase of the campaign continues through May 2008.

Triple M logo

Keep your ear tuned to the following stations: Melbourne - MMM 105.1, Gold 104.3
Sydney - MMM 104.9, WSFM 101.7
Brisbane - MMM 104.5
Adelaide - MMM 104.7
Perth - 96FM 96.1

printed ads

Put on any weight lately? The new Bendix Heavy Duty flier explains why you need Heavy Duty brake pads when you load up a vehicle or tow trailers, boats and horse floats.

Heavy Duty Flier